Toban Black

Fast car culture

Cars and speed are the common denominators here

The “Full Throttle” advertising reinforces other fast culture culture (that is, other promises of fast car driving),
which this promotional message also is based on, to an extent.

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For months, that “Full Throttle” drink advertising has been in a ‘variety’ store window here in London, Ontario, Canada.

That store is beside a busy street here in London.
In the above photo you can see the reflection of a car which was being driven by at the time.

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About a week earlier, the driver of this Doritos truck left it idling along the side of the road
outside of the same ‘variety’ store -

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Automobiles, junk food, and advertising
are major common threads between these “Full Throttle” and Doritos truck photos.

(There also are other connections which are less straightforward and less apparent.  I could highlight liberal individualism in and around the photos, for instance — if I were to take the time to sort out and type out some thoughts about those particular connections.)

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A couple of related blog posts that I recommend -

Dylan Reid at the Spacing Toronto blog -
“Heavier U.S. population uses billions of dollars more worth of fuel”
… “It’s yet another hidden cost of building car-dependent communities that both reduce physical fitness and increase driving” …

Andy Rowell at the Oil Change blog -
[Fat as fuel]
… “a Beverly Hills cosmetic surgeon … claims that he used the fat he removed from patients in liposuction operations to power his ‘green’ SUV.” …

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A thought that crossed my mind as I was assembling this post -

Maybe clogged arteries are analogous to traffic jams — given how these forms of congestion are flip-sides of fast foods and fast cars.

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By the way -

The “Full Throttle” drink is marketed as a “NATURAL HEALTH PRODUCT” –
which I don’t buy.